The Fresh Connection is now available with the textbook! 

Mastering the Supply Chain integrates theory with practice and aims to create a cross-functional mindset in students and practitioners.

The author Ed Weenk has succeeded in creating an invaluable guide for understanding how to manage a supply chain strategically. 

Mastering the Supply Chain presents a different way of learning that puts the reader at the heart of a life-like situation, so that they experience the impact of every decision they make. This is as close to reality as you can get!

The combination of The Fresh Connection with this textbook provides a powerful out-of-the-box solution to create SCM courses, suitable for students at any level.

Get your inspection copy of Mastering the Supply Chain!

"Ingeniously incorporates knowledge and practice of the fundamentals. The diagrams are especially descriptive, and the combination of theory with experential learning is a game-changer in the quest to educate students and professionals how to manage supply chains in an ever-changing world."

Laura M Meade,
Director of International Programs and Professor of Supply Chain Practice,
Neeley School of Business,
Texas Christian University, Fort Worth
Easy to implement in the curriculum

Mastering the Supply Chain makes implementing The Fresh Connection into your curriculum easy! It is accompanied by supporting web-resources for both lecturers and students. 


The following materials are made available to lecturers:

  • examples of course outlines and lecture plans;

  • supporting PowerPoint slides;

  • supporting videos;

  • templates going with the book’s exercises.

The following materials are made available to students:

  • reading lists;

  • supporting videos;

  • overview of relevant industry associations.

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